The Copywriter Club Podcast

In the 42nd episode of The Copywriter Club Podcast, Kira and Rob talk with Casey Slaughter Stanton about his career path and how he found his way into marketing by pushing a lawn mower. Today he runs his own marketing and tech business, and focuses on what he calls “functional marketing”. During our conversation, we asked Casey about his approach to business and working with customers. He shared: •  How you can sell more by selling to only one person •  How empathetic guessing can help you connect better with your customers •  The DOS formula and how it helps him understand his client’s business •  His approach to creating proposal clients can’t say “no” to •  How to qualify potential clients so you only work with the right ones •  What he learned working with Gary Bencivenga and Ted Nicolas (he didn’t know who they were at the time), and •  The “head, heart, and home” questions he asks about each of his clients This one is less about copywriting and more about selling your client on your services and expert