The Copywriter Club Podcast

Former professional basketball player and current email copywriter, Big Jason Henderson, joins Rob and Kira for the 43rd episode of The Copywriter Club Podcast. Jason shares how he went from Australian basketball star to highly paid email copywriter and in the process talks about: •  the too-easy-to-believe advice for writing great emails •  how he keeps his emails personal by writing to “one” person •  the recommended number of links that should go in every email (jk) • the tools he uses to track clicks and revenue •  his go-to writing formula for emails •  what it means to sell the click vs. sell the product •  which is the better motivator—the carrot or the stick •  why there’s no such thing as an email expert, and •  how he manages stress and overwork (when he doesn’t sleep for two days) Another eye-opening episode packed with lots of lessons, tactics and strategies you can use in your own copywriting business. Click the play button below, or scroll down for a full transcript. The people and stuff we m