The Copywriter Club Podcast

Direct response copywriter and video sales letter expert, Valentina Volcinschi, is in the house for episode 51 of The Copywriter Club Podcast. Kira and Rob ask her about how she became a direct response copywriter and how she developed her skills—she’s written a ton of successful promotions including one that pulled in $7 million in 5 months and saved a company that was headed toward bankruptcy. She also talks about... •  how musician Jack White landed her a job in direct response •  the “secret” 1000-page book that helped launch her career •  how she injects emotion into her copy •  her “puzzle structure” for sales pages •  how to get started working in the survival niche •  the biggest differences between sales pages and VSLs •  the EPW writing process that you probably use but don’t know it •  how she researches for her assignments Plus Valentina goes deep on how feeling your customer’s pain can make all the difference in a sales message and how she entertains with her copy (she looks for wacky characters