The Copywriter Club Podcast

Ryan Johnson, Head Copywriter at IWT (short for I Will Teach, Ramit Sethi’s company) steps up to the microphone with Kira and Rob for the 53rd episode of The Copywriter Club Podcast. This interview covers a lot of ground, including: •  how after a grueling interview in his car, Ryan failed to get a job with IWT only to get hired a few months later (never give up) •  how to get inside the head of your client so you can speak with his or her voice •  his process for laying out all the moving pieces of a launch, and •  how he maps emotions to his launch plans so customers can’t wait to respond •  the 7 deadly email funnel sins •  two reasons to use long-form sales pages •  the “leap stacking” technique he uses to help his writers uplevel their skill (and what doesn’t work when trying to improve) Plus Ryan shares the “copy levers” that Gary Bencivenga used to get better at his craft, how he avoids writer’s block, and the one thing he would do if he had to start his career all over. Lots of good stuff packed into