The Copywriter Club Podcast

Paid search expert (and copywriter club member) Amy Hebdon joins Kira and Rob for the 55th episode of the podcast to talk about search marketing, the tools and skills you need to do it right, best practices for testing and messaging, and whether copywriters can drive quality leads for their own businesses with paid search. Here’s what we cover: •  how Amy went from inexperienced copywriter to web designer to paid search consultant •  what paid search is and the various places you can participate in it •  why copywriters need to know about paid search, keywords, ads and landing pages •  how writing for search is different from typical ad writing •  when you should write for Google and when you should write for people (you can do both) •  why you should work backwards from your landing page before writing your ads •  why traffic and clicks are a terrible metric in paid search •  best practices for testing ads so you get better insights, and •  the tools Amy uses to monitor her accounts and ads We also talked a