The Copywriter Club Podcast

Personal branding expert and talented designer, Sarah Ancalmo Ashman is the guest for the 56th episode of The Copywriter Club Podcast. She shared with Kira and Rob (and you) how she became a brand expert—she started out as an ad agency designer working with personalities like Madonna, Jimmy Fallon and the rock group, RadioHead. In the podcast she talks about: •  how she developed her unique design style and why she chose branding as her discipline •  the first steps she took when she started her own agency •  what branding is and why it is so important to have a strong brand •  some of the more important elements that make up your brand •  how to identify what make you (and your brand) unique •  what you need to know or work on before you engage a designer •  why copywriters shouldn’t shape their brand around their clients •  her contrarian advice on which formulas you should use for your brand •  how to create a brand for yourself when you don’t have the budget to work with a designer (hint: don’t use fiver