The Copywriter Club Podcast

For the 59th episode of The Copywriter Club Podcast, in-house copywriter and creator of The Headline Project, Justin Blackman, is in the house to share how writing 100 headlines a day for 100 days changed his writing and his business. (We recorded this one a couple of months ago and are just getting around to publishing it now—apologies Justin.) In this episode Justin shares: •  his path from sports and field marketer to copywriter •  what his job as an in-house copywriter involves from one day to the next •  why he started a side gig as an outlet for his creativity •  how Shel Silverstein helped launch his first side gig—try, fly or walk away •  why more copywriters should consider in-house gigs instead of freelancing •  what in-house copywriters can expect to make (yep, we asked this question) •  what made Justin decide to write 100 headlines in 100 days •  some of the “tricks” he used for brainstorming to stay prolific •  how his “creativity muscle” grew as he did the work every day •  how he found motivat