The Copywriter Club Podcast

This one is a bit of a holiday gift for you all... so many good ideas and a fantastic guest! For the 63rd episode of The Copywriter Club Podcast, Kira and Rob talk with Margo Aaron, a copywriter and psychological researcher with an impressive range of experience and know-how. During our conversation, Margo shared: •  how she went from academic researcher to copywriter •  the importance of psychology in copywriting (and life) •  why you need to listen to people don’t say in addition to what they do say •  what to ask for to get good feedback •  how copywriters can use the skill of listening and use it to their advantage •  how she built a business that she hated—and stopped taking clients •  Product Founder Fit—what it is and why it’s important •  how to learn the stuff that isn’t written down •  why we are all so scarred of breaking the copywriting rules •  what copywriters do that drive her crazy •  where the money is in marketing (the answer isn’t your list) We also asked her about what goes on in the altM