The Copywriter Club Podcast

In this jam-packed 65th episode of The Copywriter Club Podcast, Kira and Rob talk with author and ghostwriter Laura Hanly about book writing and publishing. We met Laura a few months ago and after grilling her over breakfast, knew she’d be a great addition to the show. In this discussion we cover: •  how she became a book writer and publishing consultant •  what you need to think about before you write your book •  Laura’s thoughts on who exactly needs to have a book—if you are in a commodified service business, the answer is “yes” •  who needs to be on your book writing team and who should be your early readers •  what a realistic timeline for writing a book looks like •  price ranges and what she does to charge $40,000 per book project •  what you need to do to promote your book •  common mistakes writers make when they write their book •  the differences between self publishing and traditional publishing •  how to publish with Amazon Create Space and KDP •  the design options to consider when you’re ready