The Copywriter Club Podcast
TCC Podcast #70: How to Find Big Ideas with Joe Schriefer
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:52:56
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Sinopsis
Agora Financial Copy Chief (and copywriter) Joe Schriefer is our guest for the 70th episode of The Copywriter Club Podcast. Kira and Rob ask him all about what it’s like to work for Agora, how he landed his job there, how Agora’s writers are paid and a lot more. Specifically we cover: • how he “lucked” into a job he didn’t want with Agora • the best advice anyone ever gave him at Agora (and why he became a copywriter) • his process for finding ideas for promotions • how he knows when an idea is “big enough” to go with • how much time he spends researching versus writing • why he doesn’t ask his customers for ideas for his copy • his 7 step-by-step system for creating a brilliant sales letter • the most important question a copywriter should ask (but they never do) • how Agora Financial compensates their copywriters (they can make millions) • the three things he looks for when he hires a writer to work for Agora • how often Agora’s best copywriters write a successful package—it’s less than 50% • w