The Copywriter Club Podcast

For episode 77 of The Copywriter Club Podcast, Kira and Rob talk with copywriter and marketing specialist Christine Laureano about her business, what it’s like to work with different niches that are completely different (makers and engineers), and a whole lot more. Here’s what we covered in our time together: •  how she went from the corporate world to maker to marketer to copywriter •  what she did to deal with a devastating personal tragedy •  the importance of carving focused creative time out of your day •  how she created systems to support her work and produce results •  the difference between working with big clients and small clients •  how she conducts her discovery process to uncover additional work (she gives a specific example) •  the process she went through to land a recent engineering client •  how she deals with working in more than one niche •  what she does to find clients who can pay within her niche •  why she is involved in more than one master mind group •  how she stays upbeat all the