The Copywriter Club Podcast

Frameworks specialist, Mel Abraham is our guest for the 89th episode of The Copywriter Club Podcast. Mel’s got an interesting background that launched him as an expert is building expertise (kind of meta, right?), which means he is the perfect person to talk about client relationships and how to establish your expertise before you work with a client. We talked about: •  how he learned to leverage his experience to build a real business •  how to stop exchanging hours for dollars and sell your true value •  the risks and rewards of project pricing •  what you have to do to get clients past the “yellow light” •  how you can help clients see the value of what you do before they hire you •  what to cover in your first call with a potential client •  how to know if you’re an expert or a thought leader •  the “prolific power of positioning” and how to use it for your business •  all about frameworks and why you need one •  the steps to follow for creating a framework for your business •  how copywriters can build