The Copywriter Club Podcast

TCC Podcast #90: Thoughts about scarcity with Rob Marsh and Kira Hug

Informações:

Sinopsis

Wow, ninety episodes. That was fast, right? For the 90th episode of The Copywriter Club Podcast, Kira and Rob talk about some of the challenges of running a growing Facebook group and managing competing cultures, expectations, and conversations that cross the line. Some of the topics we covered in this rare guest-less episode include: •  what Rob has been doing with his business for the last two months •  a little bit about Kira’s experiment with a “mini micro agency” •  the program experiment that “failed” •  why we created the Facebook group and why we sometimes let things go farther than some people feel appropriate •  balancing trust and intent with censorship •  the place for scarcity in copywriting •  how scarcity impacts us as copywriters •  what Kira does when she finds herself in a scarcity mindset •  how to create scarcity the right way Plus we talked a bit about what’s coming up next for us and the club. We’ve got some great new (and returning) guests joining us in the next few weeks that we’re v