The Copywriter Club Podcast

Copywriter and Marketing Consultant, Eric Bakey, steps into the studio with Kira and Rob for the 92nd episode of The Copywriter Club Podcast. We met Eric a few months ago and got to talking about his approach to his business. It’s different than a lot of other copywriters’, so we thought it would be interesting to talk about how he works with his clients. In this interview, we cover: •  how Eric went from the army to construction to writing a book to copywriting •  why he doesn’t call himself a copywriter (even though he writes copy) •  Eric’s onboarding process and the “found money” blueprint •  the “15 minutes -> hour -> day -> long term contract” roadmap •  how he connected with Dan Kennedy (and the results for his business) •  what you need to know about packaging your services like Eric •  how he uses sketches in his customer interactions •  what he does when clients buy the “found money” blueprint •  how to set up a retainer model so you don’t get burned •  why Eric treats his copy the same way an arti