Grow My Accounting Practice | Tips For Accountants & Bookkeepers To Grow Their Business

Show Summary: In this episode of the Grow My Accounting Practice (GMAP) Podcast, we sit down with Bubba Cook, an innovator and entrepreneur with 45 years of experience in accounting, business ownership, and financial management consulting. Bubba shares his expertise on creating diagnostic tools and consulting processes that help optimize cash flow, profitability, and performance for businesses. Rather than writing a book, Bubba advocates for developing Excel-based diagnostic tools that tell a compelling financial story. He explains how these tools can provide deeper insights and guide business decisions more effectively than traditional methods. He also dives into what a comprehensive financial plan should look like and how businesses can use it as a roadmap for long-term success. Bubba emphasizes the importance of beginning with the end in mind and explores how defining clear goals from the start can shape financial and operational strategies. He also shares how watching Joey Coleman’s presentation at Pr