12 Minute Convos W/ Engel Jones

Blandine Jean-Paul Adjunct Professor, Board Director and Vice President Marketing Ethos Cannabis Throughout her career, Blandine has crafted impactful strategies for some of the world's most recognizable brands, including Diageo's spirits portfolio (Smirnoff, Johnnie Walker, Baileys), Heineken, Red Stripe, Guinness, Hasbro, and ESPN. Currently, she serves as the VP of Brand and Marketing for Ethos Cannabis, a vertically integrated multi-state operator in the cannabis industry. Since joining, Blandine has restructured the marketing organization, focusing on ROI-driven initiatives guided by consumer insights. She has successfully launched new brands like Headliners and Eleven and rebranded Natural Selections and Meigs County. Additionally, she is spearheading Ethos’ digital transformation, enhancing agility and consumer engagement. In addition to her corporate role, Blandine has been an adjunct professor at Bridgewater State University for nearly two years, passionately supporting students in their journey to b