Adexchanger
Brands, It’s Time To Test Those Alt IDs
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:40:57
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Sinopsis
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
