Funding The Dream On Kickstarter

Host Richard Bliss and Co-Host John Coveyou discuss five attributes of a great product on Kickstarter.People want to buy the product. While this seems obvious. oftentimes people want a product, but aren't willing to pay for the product. You have to find something that is valuable to your audience.People want to tell others about it. Word of mouth marketing is the best means of attracting fans and backers to your project. You can pay for a crowdfunding promotional company to help you artificially spread the word by paying for placement. But when your backers are excited enough to share their support you are able to grow and attract a wider range of backers than you ever could through paid media.People can't easily get it elsewhere. This may seem counter-intuitive. Table top games, which are the single largest funding category on Kickstarter, can be purchased in a store. But the opportunity to participate on Kickstarter means you will get it sooner (Usually), you will get exclusives (Sometimes) or you