On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

"It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When things go badly, they call crisis communications expert Melissa Agnes. We discussed crisis planning, culture, responsiveness, and more on this week's episode of the On Brand podcast. About Melissa Agnes President and co-founder of Agnes + Day Inc., Melissa Agnes helps global brands and governments prevent and manage a wide range of issues and crises. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others. Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and no