TalkingTrading

How to market your business and increase sales.How do you get the most successful comedian in the world to do your advertising for you? Ask John Dwyer from the Institute of Wow who caused a marketing sensation when he signed Jerry Seinfeld to advertise his product. In this interview John tells us the magic tricks of marketing needed to get your business off the ground. From website testimonials to branding logos - you'll get to look at business through a whole new marketing paradigm.Successful people have so much to teach us. The way you do one thing is the way you do everything. Absorb the inspiration. Absorb the energy.John Dwyer  - The Institute of WowJerry Seinfeld was the biggest comedian in the world. He had only ever advertised for two companies Microsoft and American Express.Until John Dwyer, a cheeky marketing executive from Australia.John snagged Jerry for a series of Australian commercials, which tripled the rate of sales and caused a marketing coup.If you own your own business and are struggl