Cider Chat

After 8 Years at the helm Michelle McGrath is switching gears Michell McGrath Michelle McGrath, CEO of the American Cider Association (ACA), reflects on her impactful leadership, the growth of the cider industry, and her next chapter. In this episode, Michelle shares insights into her journey, upcoming transitions, and the exciting plans for CiderCon 2024 in Chicago. Key Milestones at ACA Membership Growth: ACA membership has significantly increased during Michelle’s tenure. CiderCon Success: The premier U.S. cider conference continues to thrive, with growing attendance and international collaborations. Sustainability Focus: Initiatives that support cider makers, orchardist/farmers and sustainability were central to ACA’s strategy. What’s Next for Michelle Michelle will be transitioning to Salmon Safe as Columbia Basin Program Director. This nonprofit focuses on land use practices that protect watershed health and salmon populations. Her passion for collaboration and supporting farmers continues to guide