Heart-centred Business Podcast

Read the full article and grab links at tashcorbin.com/439Do people really only value offers they've paid for?In this episode of the podcast, we're diving into a hot topic that fires me up: Do people really only value offers they've paid for?This common advice can mislead your marketing and sales, so we're going to set things straight.Shall we do it?The impact of pricing on valueToday, I want to unpack this idea that people value offers more if they pay for them, and the secondary advice to charge for what you might usually offer for free, so that people will actually value and complete it.I'm sure you've encountered these assertions that high ticket clients are superior and people seeking freebies are just wasting time. Some experts suggest charging for webinars rather than offering them free. While those strategies might work, they're often presented with blanket statements that carry judgment and privilege. The misconception is that if people pay, or spend more, they valu