Inside Aesthetics

Episode 142 hosts Dr Dana Berkowitz, an Associate Professor of sociology, women and gender studies at the University of Louisiana, USA. In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon. As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments.  We explore: - Her reasoning for writing the book - Her own motivations for having toxin treatments - How treatments and marketing have changed over the last 20 years - The pressure that women in particular now face to look younger and more beautiful - Where men fit into this equation - Why aging is perceived so negatively in western cultures - How injectable treatments are advertised in the USA - Social media and celebrity influence on the public - How injectables have become essential treatments for those who use them - Insi