Inside Aesthetics

Episode 281 hosts Richard New (CEO) and Ashlee Middleton (Commerical Sales Manager) of Laseraid. In this episode we discuss the shifting focus in the industry towards skin and device-led treatments. Our guests describe Laseraid's unique business model that offers affordable access to aesthetic devices through subscription, rent-to-own or outright purchasing options.    We explore the company's origins, its comprehensive service and support system, and its consultative approach to help clinics choose the right technology. We also delve into the challenges that clinic owners face when integrating new devices, from economic pressures to ensuring technology meets clinical and financial needs. We highlight the importance of researching and planning before investing in aesthetic technology and emphasize the flexibility and support that Laseraid provides.   00:00 Introduction and Context 00:36 Meet the Experts: Richard New and Ashley Middleton 00:59 The Evolution of Laseraid 02:13 Understanding Laseraid's Business