Idaho Matters

(balmshot.com)Wayne Forrey was being treated for lip cancer in 1983 when he found that after his recovery, he had trouble finding a product to protect his lips from the sun. That's why he and his wife, Karen, created Balm Shot. It's a uniquely-packaged lip treatment designed to appeal to a consumer segment not usually targeted by lip balms - men. The Forreys join us in studio to talk about creating Balm Shot and overcoming the obstacles faced in building a small business.