Adexchanger
Wendy Clark Says, ‘Do Your Homework’
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:04:13
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Sinopsis
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.