Startups For the Rest of Us

In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and the benefits of phased launches to minimize those. Rob also gives advice on creating organic content for a SaaS and suggests alternative marketing strategies to content creation. Finally, he covers what an engineer might encounter during an acquisition in a small startup and how to dive into consulting and contracting. Topics we cover:  3:43 – Mock features for B2B SaaS 6:20 – Recovering from a failed launch 10:37 – Advice for a consumer-facing “vitamin” product 12:53 – Creating content to market SaaS tools 17:13 – Acquisitions for startups with small engineering teams 20:24 – Consulting for junior and mid-level engineers Links from the Show:  The SaaS Playbook MicroConf Connect Applications are Open! Episode 671 | Working on What Matters, Lef