Barb Schlinker The Real Estate Voice

We are talking about marketing a home. Do the words written in ads really matter and who writes them?a. Yes, absolutely.  Buyers want to know all there is to know about a home, especially in a hot market.b.  We write the ads to attract buyers on emotion…NOT on the data.c.  When people buy homes its an emotional purchase.  Not often is it logical.d.  We have a saying about “Love” word.e.  Yesterday we had 11 shows in a higher priced home.●There are many buyers and agents that said the “love’ word.●It could mean the difference between 8 offers or no offers if it is not done correctlyf.  Example: 3 bedrooms 2 bath home.●Verses spacious bedrooms with plenty of closet space and gorgeous views.●It’s all about visualizationg.  Same with pictures in a way.  Those are a form of ads and evoke emotion.●Buyers eliminate homes based on the photos.●That is why we are very careful on what pictures are placed on each listing and in what order.○Some sellers want images of every nook and cranny.○But photos of toilets, messy ga