Voice Of Achievers

How do you validate a hypothesis and how deep should your market research be when stepping into a business?We’re talking sustainable entrepreneurship, corporate leaders turning entrepreneurs at the peak of their leadership careers, younger vs more seasoned founders, the relevance of market research, validating problem statements and working capital, and more in this episode.Our guest is Disha Shah who comes with 15 + years of a track record in leadership & business development across industry sectors & geographies. Her previous stints include working in a senior leadership role at an Indian Consumer-Tech AI startup and working with the German Government as the Director of Indian Investments into the Frankfurt metropolitan region.  Hear her talk about:(03.00) – Planet first entrepreneurship; Packaged foods in India- A deepdive and statistics(07.00) – The 3 fundamental needs of a business idea (problem statements, core stakeholders, unit economics)(10.00) – Market research – the safety net and the guidi