The Copywriter Club Podcast

Standing out as a content writer when you offer the same services as every other content writer is hard. We're talking blog posts, case studies, white papers... But if you're willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club Podcast, I spoke with content strategist Sarah Hopkinson about how she found a problem that she can solve and be the only content mixologist doing what she does. If you're a content writer who wants to solve bigger problems than writing blog posts for SEO, you're going to like this one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Pocket Guide Sarah Created for us Ry Schwartz Podcast Episode Everybody Writes by Anne Handley Sarah's website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  A lot of content writers focus on serving clients who have obvious content needs. T