That Annuity Show
239 - Improving Customer Experience to Grow Annuity Sales
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:48:17
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Sinopsis
In this episode of The Annuity Show, Paul Tyler, Ramsey Smith, and Tisa Rabun-Marshall interview Justin Wee and Jayant Walia from Gainbridge Insurance, A Group 1001 Company. They discuss the innovative approach of Gainbridge, a financial collective of companies focused on insurance products. Gainbridge aims to reach underserved markets, particularly tech-savvy and younger individuals, by providing accessible and transparent annuity products. They emphasize the importance of education and trust-building in the annuity market, as well as the need for a multi-channel approach to reach different demographics. The conversation also touches on the role of human interaction in the digital customer journey and the future model for selling annuities. The conversation explores the role of technology and APIs in the direct-to-consumer (D2C) annuity market. The guests discuss the current model of agent-stalled policies and the potential for technology to provide direct access to consumers. They highlight the importance o