Inbound After Hours

In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where the company represents itself in the market. Mark Kilens emphasizes the shift from a search-based internet to a social-based internet and the need for businesses to adapt to this change. He also discusses the role of AI in marketing and the importance of building trust with customers. Takeaways A people-first go-to-market model focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. The internet has shifted from being search-based to social-based, which requires businesses to adapt their marketing strategies. AI is an important trend in marketing, but busin