The Copywriter Club Podcast

Brand voice is one of the "popular" ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast. And we think you're going to like what he shared about it as well as writing brand manifestos and achieving mastery. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Join the Manifesto Maker program here Brand Voice Academy The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: One of the niches that I commonly hear a lot of copywriters talk about focusing on is brand voice. Often they don't use those words. Sometimes they say things like they help clients tell their story or that they help you sound like you. Or maybe it's something like they help bring out your personality or capture the wo