Nine Finger Chronicles | Sportsmen's Nation

Bill Jordan, founder of Realtree, shares his journey from being an avid hunter to starting his own camo company. He discusses his passion for hunting and how it has shifted from personal enjoyment to giving back and sharing the experience with his family. Bill also talks about his upbringing in an outdoor family and the influence of his parents had in instilling ethical values in him. He shares stories from his college football career and how he tore his hamstring, which led to a funny story about his first buck with a bow. Finally, he explains the inspiration behind creating the Realtree camo pattern and the initial feedback he received. Bill Jordan, the founder of Realtree, discusses the early years of the company and how it grew to become one of the biggest names in the hunting industry. He talks about the challenges of starting a new business and the importance of perseverance. Jordan also shares how Realtree utilized media, including television and print ads, to promote their products and showcase the ou