The Food Chain

Kale, quinoa, chia, blueberries, all members of a group of foods that have been around for a while, but have seen a sudden surge in global popularity. These so-called super foods are touted for their health benefits, but does their popularity stem from genuine science or robust marketing?Many super foods are grown in developing countries but have seen a rising popularity among consumers in the global north. Angela Saini explores what happens to a country when the local superfood becomes a global superstar.