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Ready to level up your business and protect your brand?Attorney Nicole Swartz knows first hand why trademarks are essential for small businesses – she was running a thriving skincare brand. In two years her business went from a side hustle to a full time international company. One day, she woke up to a cease & desist letter, someone trademarked her brand. They owned the exclusive right to her business name and she couldn’t use it anymore.  She had to rebrand everything in 30 days… it was a nightmare!Nicole became obsessed with trademarks: she didn’t want anyone else to lose their brand. She learned everything about them and realized she loved working with women to st art and grow their businesses. She sold the skincare brand and started her own law firm.  What you'll learn in this episode:The nitty-gritty of getting a trademark – it's a whole world of rules and regulations, trust us!The scary implications of not trademarking your business – think legal and financial trou