Buying Online Businesses Podcast

In this episode, Jaryd Krause tackles the fascinating world of SaaS pricing with expert Dan Balcauski. Dan, the founder and Chief Pricing Officer at Product Tranquility in Austin, Texas, specializes in helping high-volume B2B SaaS CEOs determine optimal pricing and packaging for their new products. With extensive experience across both B2C and B2B sectors, from startups to publicly traded companies, Dan brings a wealth of knowledge to the discussion. Throughout the episode, Dan shares how he began his journey in pricing SaaS products and reveals the three main levers for scaling a SaaS business. He discusses the often-overlooked importance of pricing in the marketplace and provides insights on how to determine if a business is overcharging or undercharging for its products. Additionally, Dan explains the willingness to pay equation for customers and highlights common pitfalls in pricing strategies. Tune in to gain key insights into how corrective pricing can significantly impact scaling a SaaS company.   Epis