Funnel Reboot Podcast

Episode 201: While our guest wasn't the one who invented content marketing, by founding the  Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown  marketers how to make their marketing better by building a media presence that directly connects them to their audience.  These days, Joe is saying this model applies to a much wider populace. He's showing how individuals can make a go of having businesses that are 100% content-based. He's urging these people, formerly known as the audience, to go make their own audience. He calls this type of person a content entrepreneur.  This business model’s definition has two criteria. First is that content is the vehicle used to market the product. We all know this as Content Marketing. It lets buyers take samplings of a business model where they present the skills they've acquired and  The next criteria - content must also be the product. Unlike experts who work full-time as a teacher, writer or consultant who sell their expertis