Mortgage Lending Mastery

In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis and guest Michael Hammond discuss the integration of AI in the mortgage industry to streamline content creation, boost social media presence, and improve overall business efficiency. Tune in to discover practical tips and strategies on using AI tools effectively. __________________ Hey, everybody, and welcome back to Mortgage Lending Mastery. I'm your host, Lady Jen Du Plessis. I'm so delighted to have you with us today. I love hearing from all of you and knowing what you're up to while listening—like walking around downtown Chicago! Thank you for taking time out of your busy day to tune in. Today, I am thrilled to have Michael Hammond with us. Michael is a fractional CMO with over 25 years of experience as a mortgage executive. We recently discovered we're both Michiganders! In this episode, we're going to dive into a topic Michael is really focused on these days—AI. AI can sometimes feel overwhelming, much like social media did when it first