Buying Online Businesses Podcast

Have you ever wondered if the traditional knowledge about driving traffic and ranking keywords is actually leading website owners astray? What if there's more to SEO success than just content creation and keyword optimization? Today, we’re thrilled to be joined by Nathan Gotch, co-founder of Rankability and founder of Gotch SEO. Nathan helps people create content that search engines love to rank and provides top-tier SEO training. In this episode, Jaryd and Nathan discuss the recent Google updates and why some websites lost traffic while others remained stable or even saw gains. We explore the concept of authority in SEO, including the importance of domain and brand authority and how you can build these crucial elements for long-term success. But the conversation doesn't stop at SEO tactics. They also dive into the broader strategy of building valuable assets for your online business, knowing when to focus on ranking keywords, and why SEO shouldn't be your sole focus. Join us as we uncover the state of SEO to