Mgma Small Talk

In this episode of the MGMA Insights Podcast, host Daniel Williams welcomes guest Stewart Gandolf, CEO at Healthcare Success. Gandolf shares his extensive experience in healthcare marketing, dating back to the 1990s when he started teaching private practice doctors about effective marketing strategies. During the conversation, Gandolf provides an overview of the six basic levers of marketing strategies for medical practices, including traditional advertising, branding, digital marketing, patient experience, doctor referral building, and public relations. In the face of healthcare consumerism and increased competition, it's crucial for medical practices to adapt their marketing approach to protect and grow their patient base. According to Gandolf, this adaptation should consider the following strategies:1. Focus on the patient experience: Prioritize providing an exceptional patient experience, from the initial contact to post-visit follow-up. This can help build loyalty and encourage word-of-mouth referrals.2.