Decoding Purpose

Today, I am thrilled to welcome back the remarkable Paul Zak. Paul is a Professor at Claremont Graduate University and is ranked among the top 0.3% of most cited scientists, with over 200 published papers and more than 20,000 citations to his research. Paul was one of the pioneering scientists to integrate neuroscience and economics into the groundbreaking field of neuroeconomics. Along the way, he has also helped establish interdisciplinary fields such as neuromanagement and neuromarketing. He has authored three popular books and is a regular TED speaker. In this episode, we will dive into Paul's latest book: Immersion: The Science of the Extraordinary and Source of Happiness. This book uncovers the neurological foundations of extraordinary experiences, using insights from 50,000 brain measurements to guide readers on creating high-impact marketing, entertainment, training, customer, and employee experiences. It demonstrates how extraordinary experiences not only boost customer lifetime value but also provid