Adexchanger
The Case Against Last Click
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:58:37
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Sinopsis
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.
