Funnel Reboot Podcast

Analytics - in-house or outsource? with Luke Komiskey

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Sinopsis

Episode 195 We all want our organization’s decisions to be driven by the numbers. Who wouldn’t want to have at their fingertips analytics that accurately show which course of action will be best.   But doing this takes analysts, and that doesn’t mean hiring them, it means managing them to function well. It means creating processes for them, Outfitting them with technology. Giving them budgets.It's hard pulling this off in a small or mid-sized organization, and even leaders of large organizations must exercise care when creating this.  But there’s no set-in-stone law that says a data team must be in-house. Another model, managed services works well for IT and it can be used to give companies access to analysts so they can still be data-driven.  We’re going to explore the outsourced analytics model with today’s guest.  Throughout his career, he has worked at the intersection of data, business, and strategy consulting. He earned his Bachelor's Degree from the University of Wisconsin-Eau Claire. Following graduat