This Is Hcd - Human Centered Design Podcast

Welcome to The Human Centered Design Network Podcast. In today's episode, I'm diving into conversation with Graham Nolan, the Head of Design for Accenture Song in Ireland. We're going to be discussing an Accenture Trends Report, which as many of you know, is an annual report that's been created for the last 16 or 17 years, I believe. And we're particularly going to be focusing on the role of generative AI. And we're exploring both the benefits and the challenges. From responsible data usage to governance. So we'll discuss how organisations and individuals can benefit from having their own localised AI. Now, we highlight the critical importance of understanding AI's impact on trust, ethics, and brand creation. It's fascinating to see how AI is transforming tasks like search, turning traditional search bars into something that's a little bit more efficient, and also that gives us the power of having some conversational tools. We're going to try to understand revolutionising customer service and the interactions