Adexchanger
Turning Signal Loss Into A Gain
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:50:35
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Sinopsis
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
