Riderflex

Lorraine Ell, Managing Partner and CEO at Better Money Decisions, and Lea Ann Knight, Managing Partner and Certified Financial Planner at a women-owned Registered Investment Advisor, are leading figures in the finance industry with a shared commitment to empowering individuals—especially women—to manage their financial lives with expertise and confidence. With over 40 years of experience, Lorraine has shaped a career that challenges traditional financial norms, promoting a collaborative and innovative culture that diverges from the competitive nature of Wall Street. Her leadership ensures that every team member’s contribution significantly impacts both the firm and its clients, advocating for better outcomes that benefit families across generations. Similarly, Lea Ann, with over 30 years of experience, specializes in guiding women through major life transitions such as marriage, divorce, widowhood, and retirement. Her holistic approach extends beyond investment portfolios to embrace the full spectrum of her c