Riderflex

Emily Soccorsy is the visionary heart of Root + River, blending deep empathy and insight with a passion for the power of words. Her evolution from an avid reader to a brand strategist and entrepreneur showcases her diverse background as a journalist, publisher, and VP of corporate communications. With a rich academic foundation and a knack for intuitive wisdom, Emily stands out as a creative force and thought leader. Her work, including "Rooting Up: Essays on Modern Branding" and the podcast "Reclaiming Ourselves," reflects her belief in authentic branding and the importance of living a unified, joyful life. Emily's global experiences and advocacy for genuine connection highlight her commitment to impactful, soulful branding. Root + River excels in rebranding established businesses and nurturing emerging ones with strategic brand language and planning. They dive deep into a brand’s core during their Root Session, crafting a clear brand strategy, voice, and positioning that resonate ac