Fitness + Technology

Josh Leve is responsible for the strategic development and growth of the Association of Fitness Studios. Josh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS. Josh has spent more than a decade in the fitness industry. Most recently managing large scale health clubs and successfully turning around the financial performance of three different facilities, while also providing consultative services for the boutique studio market. The idea of AFS stemmed from combining Josh’s health and fitness background, with his father Chuck's 40-year expertise in developing fitness associations. Time and time again, Josh had seen first hand, trainer after trainer leave the health club environment to start their own business, yet only to return due to the inability to find the proper resources focused on the business of owning and operating a fitness studio. In 2013, the Association of Fitness Studios (AFS) was born. You can say running an association and being in