Fitness + Technology

Dave Wright is the CEO & owner of Creative Fitness Marketing, a global company with offices in the UK, Australia and North America that has served the international fitness community since 1990, specifically helping people be more and stay more physically active.  He is also the CEO and creator of MYZONE® - a cloud based and wearable technology "Physical Activity Heart Rate Monitor & Fitness Tracker," used to monitor and increase exercise adherence.  As a health club operator with 10 health clubs, and a board director of the UK’s Fitness Industry Association, an international presenter, Dave is featured regularly in international trade magazines. Listen To Episode 015 As Dave Uncovers What is MYZONE and what problem(s) does it solve in our industry? Why Dave believes consumer marketing campaigns are inundating club owners  The data behind why 50% of people that start their fitness program in January quit the same year How MYZONE technology guides the fitness pro (effort levels and MEP's)  How MYZONE